Work Experience

• Director of Performance Marketing / Raymour & Flanigan / 2021 – present

  Leading all media, linear and digital for the largest furniture and mattress retailer in the Northeastern US supporting 143 furniture stores and a growing e-commerce business.

• Senior Manager, Performance Media / Raymour & Flanigan / 2019-2020

  Lead the paid search, seo, affiliate and web analytics strategy for the largest furniture and mattress retailer in the Northeastern US supporting 143 furniture stores and a growing e-commerce business.

• Senior Manager, Performance Media / ADMI Management / 2017-2019

  Led the road map and learning agenda for a multi-million digital media budget across a PE funded $1.5B healthcare holding franchise.  Supported over 800 dental practices for the largest branded Dental Services organization in the country, Aspen Dental. 

• Search Marketing Manager / Yankee Candle / 2014-2017

  Grew the direct to consumer e-commerce business from $60M to $100M in three years. Led an agency and in-house team to consistently grow existing online marketing channels including Google & Bing paid search, programmatic display, organic search optimization and new program launches such as Amazon marketplace selling, social advertising, online video.

• Marketing Analyst / Paychex / 2011-2013

  Paid search lead on a seven figure digital advertising budget. Increased net revenue by $21 million across paid search, affiliates, remarketing and display for the Payroll and H&R divisions. Exceeded aggressive targets with a 14% YoY gain in new small business accounts, while dropping cost per acquisition by 16%. Launched the company’s first on-going conversion rate optimization program in partnership with Ion Interactive.